Are you struggling to add Facebook Pixel to WordPress? And running ads on Facebook is not working for you? Well here are some amazing ways that can boost your ad campaigns. In order words, Facebook Pixel is like Google Analytics for Facebook ads. Once you know what to do, it allows you to target your ads in the most effective manner just by turning clicks into real-time leads.
To help you find the right method to add Facebook pixel to WordPress. Here are two highly recommended beginner-friendly methods for your convenience:
- Manual code
- A plugin
HOW TO ADD FACEBOOK PIXEL TO WORDPRESS MANUALLY
If you manually want to add Facebook pixel to WordPress, you have to complete two steps. The first one is to create a Facebook Pixel at the Facebook website. Then insert the tracking code from that Facebook pixel into the HEAD section of your WordPress site. It might sound complicated though its ain’t.
See how we can help you out with our custom wordpress development services
STEP 1 – CREATE NEW FACEBOOK PIXEL VIA FACEBOOK ADS MANAGER
Want to get started by adding Facebook pixel to WordPress? Here you go. Begin by clicking the Pixels tab in Facebook Ads Manager. Simply click the link and the system will take you there automatically. If you haven’t already created a Pixel, you can click the green button to create a Pixel. Though remember that you can only create one Pixel per account. So be sure of what you are doing as you will not get another chance. Once you will do that, a box should appear that will asks for a name, then all you need to do is click the option that says create. Now the system will take you to some options for how to add Facebook pixel to your website. Go with the manual option and install the code yourself. Your system will then display the Facebook Pixel tracking code that’ll come really handy in the forthcoming step.
STEP 2 – ADD FACEBOOK PIXEL TRACKING CODE TO WORDPRESS
Unlike other methods, there are a number of different ways that you can use to add Facebook pixel to WordPress. Want to know how? Well, begin by adding a code snippets to WordPress. This is the simplest method that can be done by using a free plugin called Insert Headers and Footers.
Simply begin by installing and activating the free Insert Headers and Footers plugin. Then go to the Settings and insert Headers and Footers. Now copy the Facebook Pixel tracking code and paste it into the Scripts available in the Header box. Once you get done with adding Facebook pixel to WordPress, don’t forget to save the changes. This is the easiest and quickest method to add Facebook pixel to WordPress.
See we have compared Shopify vs WordPress: Which One to Choose for E-Commerce Store Development?
HOW TO ADD FACEBOOK PIXEL TO WORDPRESS WITH PIXEL CAFFEINE PLUGIN?
To function perfectly, you need to add Facebook pixel to WordPress. And for that you should get Pixel Caffeine which is a free plugin from AdEspresso, a popular Facebook Ads Manager tool. If you wonder why Pixel Caffeine? Then it has a number of features that will come really handy while adding Facebook pixel to WordPress.
With this customized plugin, you can create custom audiences based on actions related to WordPress right from your WordPress dashboard. Along with that, you can also create Facebook Dynamic Ads for different Shopify websites. The plugin will help you track conversions, including dedicated integrations for e-commerce online stores and easy digital downloads. For instance, if you are using this plugin for WordPress to power an eCommerce store, then the functionality will turn out really helpful and incredible for you.
In case you are running an ordinary website then by adding Facebook pixel to WordPress can be helpful for more advanced Facebook advertisers.
HOW TO CONFIGURE PIXEL CAFFEINE?
Install and activate Pixel Caffeine plugin just like the other WordPress plugins. This will help you add Facebook pixel to WordPress pretty easily. Here are some steps you need to follow:
- Open the new Pixel Caffeine area in your WordPress dashboard sidebar
- Go to the General Settings tab and click the FACEBOOK CONNECT button
- After you click this icon, you will see a pixel caffeine setup appearing on your screen (it might be displayed as Pixel Caffeine would like to manage your business).
- Once you see that, just click OK
- It will give pixel caffeine access
- The option will bring you back to your WordPress dashboard where you need to select your Ad account and Pixel ID
- Finish off by connecting your Facebook
- Voila! Your Facebook Pixel is now up and running smoothly.
HOW TO TEST IF ADDING FACEBOOK PIXEL TO WORDPRESS REALLY WORKS?
After adding Facebook Pixel to WordPress, you are left with one more thing that you have to do precisely. Just make sure your Facebook Pixel is actually working. If you want to check it immediately, simply install the Facebook Pixel Helper Chrome extension in your device and activate the Chrome extension. When you activate the extensive visit the site where you installed Facebook Pixel. Wonder why? Well, if your Pixel is still processing, you will see a text appearing on your display screen.
Once you get done with all the steps, you can simply add Facebook pixel to WordPress. Now enjoy your remarketing, conversion tracking, and custom audiences. And for more similar blogs visit IT Solutions and consult for the right expertise.