Being known as the world’s most popular e-commerce solution provider, Shopify rules over the industry with around million active users. It is not enriched with technical facilities that you need to build a store, thought it comes with an extensive range of attractive templates that makes it easier for the user to trade goods and communicate with the audience.
If you already have an e-commerce store that you created on Shopify, you might need more traffic that can grab more attention over the major search engine. And this can only happen if you get the traffic via improve SEO on Shopify. Before jumping into the process, let’s delve into the SEO functionality of the platform and provide some key tips on how to make a Shopify store rank in search results. Below you’ll find a checklist of key things you need to do to improve SEO on Shopify site appearing in search results.
REGISTER YOUR SHOPIFY
The first and most important thing that you need to do is register your e-commerce store to improve SEO on Shopify. Use platforms like Google Search Console and Bing Webmaster Tools as are ideal to harvest greater SEO results within the real-time. Do you wonder what you’ll get by registering your website with these two important services? Well, registering your site, you eventually take a step forward to tell the two major search engines that your website exists, as they ensure it gets crawled. When it comes to registering your existing site, the process is pretty simple and direct. All you need to do is add your website to Google Search Console or add your site to Bing Webmaster Tools.
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SUBMIT YOUR SHOPIFY STORE’S SITEMAP
Once you get done with registering your website, use the same with Google Search Console and Bing Webmaster Tools to submit your Shopify’s XML sitemap. This helps both services index your site accurately and quickly. Wonder how you’ll get your store’s sitemap? Well, Shopify generates a sitemap automatically to improve SEO on Shopify and other SERPs. Both platforms, Search Console and Bing Webmaster Tools are easy to use, you just need to find a link on your site’s dashboard to add a sitemap to Google Search Console or webmaster.
Internet browsers tend to dislike non-secure websites and display warning messages to people visiting them, eroding visitors’ trust in affected sites. It ensures that your Shopify site is secure, and for this you’ll need an SSL certificate. You can activate them by clicking your Shopify’s dashboard, once done opening, you can activate them conveniently. If you’re building a brand new Shopify store on an entirely new domain, then activating SSL is a complete no-brainer. However, if you’re moving to Shopify from a different platform, and you’re making your site secure for the first time in the process, there is some additional technical work you may need to undertake to ensure you don’t damage your position in search results.
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ENSURE YOUR SHOPIFY STORE
For improve SEO on Shopify, make sure that your e-commerce store is loading as fast as it can. Your website’s page speed is a signal that is used by search engines to rank websites in search results, with fast-loading sites given preference over slower ones. A majority of people are limited speed expectations while creating a website with Shopify. This is because rather than being able to buy your own hosting and code your own template, you have to use Shopify’s servers and their templates which eventually reduces the page speed.
Do you want to know about some quick methods that can help you load Shopify’s site as quickly as possible? Well, here is what you need to do:
- Use compression tools like Tiny Png to reduce the size of any images you’re uploading to Shopify.
- Keep use of any external scripts or custom code on your site to an absolute minimum.
- Remove any Shopify apps you are not using.
- Avoid using image sliders (in favour of one, optimized image).
- Avoid using a large number of web fonts on your site.
GET AS MUCH TRAFFIC AS YOU WANT
To make sure that your site retain as much attention as you need, you need to follow these steps:
- Create genuinely great content, whether that means writing engaging, and in-depth blog posts or showcasing fantastic product images, give people a reason to hang about and eyeball your content for ages.
- Use a simple navigation structure that makes it easy for users to get from one part of your website to another.
- Make use of internal linking and also use call to actions.
- Encourage people to leave comments on your blog posts.
- Embed videos on your pages.
DO YOUR KEYWORD RESEARCH
One of the best ways to improve the performance of your Shopify site is to ensure sure that your site contains the keywords that people are actually searching for. To do this, you’ll need to perform keyword research and it typically involves volume of searches that people are using to search for products.
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