What could go unfortunate for the audience of Karachi, Pakistan after the sudden ban of PUBG? Well, the sudden new about banning YouTube in Pakistan is blowing everyone’s mind. This Monday when the Supreme Court hinted at banning YouTube in Pakistan after the case of a man, Shaukat Ali, involved in a sectarian crime, the government announced that they are planning to ban YouTube soon.
It was reported that Justice Qazi Muhammad Amin and Justice Mushir Alam were on the bench hearing the case. The court objected to unregulated content on social media, particularly comments regarding the judiciary, the armed forces and the government. Justice Amin remarked that family members of the judiciary come under scrutiny on YouTube.
He referred to a decision announced yesterday which was discussed on the platform and asked whether the Pakistan Telecommunications Authority (PTA) and the Federal Investigation Agency (FIA) had taken notice of such happenings on the platform where judges are mocked and embarrassed. And for a clear justification, Justice Mushir Alam also said that
“YouTube is banned in many countries”
HOW YOUTUBE BAN WILL AFFECT PAKISTAN’S ECONOMY?
The first half of the previous decade saw bans on different social media platforms and blocks on various websites, the three-year ban on YouTube being the most infamous for thumping the growth of digital content in the country. Though the fact is undeniable that YouTube holds greater benefits for digital marketing and both small and big enterprises in Pakistan.
MONTHLY ACTIVE YOUTUBE USERS WILL FACE A HUGE DECLINE IF YOUTUBE BAN
YouTube has 2 billion users worldwide. According to the global statistics report, the tech veterans give us information about the most popular social networks worldwide as of April 2019 and the number of active users they have on a monthly basis. The only social network that has more monthly active users than YouTube is Facebook. This YouTube user statistic can be of huge value to marketers in 2020. When close to 2 billion users are logging in every month to watch videos on YouTube, there’s an active market that marketers have the potential to tap into. And since a large portion of YouTube users visit the social network on a daily basis, it proves to be a great platform for your digital marketing efforts.
POPULAR SOCIAL MEDIA PLATFORM WILL NOT RANK AS THE SECOND MOST POPULAR PLATFORM 2020
Undoubtedly, YouTube is the second most popular social media platform. If the first YouTube statistic we shared didn’t get your attention, this one surely will. 79% of internet users say they have a YouTube account and this YouTube ban news will definitely shake the world’s statistics for the app.
PAKISTAN’S MARKETERS WILL BE AFFECTED IF YOUTUBE BAN
More than half of marketers are running video ads on YouTube. And even though YouTube already makes up more than one quarter (27.1%) of marketing teams’ expenditure on digital video ads, 62 % of marketers are planning on increasing their video marketing budget for YouTube ads in the next 12 months.
HOW THE YOUTUBE BAN SCENARIO IN PAKISTAN WILL AFFECT BUSINESSES?
As the importance of video content becomes increasingly evident, more and more businesses are turning to video. Statistics show that 62% of businesses use YouTube as a channel to post video content. It’s the second most popular channel for businesses to share their video content, with Facebook securing first place.
YouTube may have gained a lot of popularity as a platform for personal video viewing, but it has also been a valuable tool for businesses. Recently, more and more businesses have started to use YouTube as a channel to communicate with their existing customers and expose themselves to potential customers. And with the massive reach it has, it’s no shocker that businesses are turning to YouTube to expand their marketing efforts.
Sharing has been made easy through the use of YouTube, and it goes both ways. Not only can businesses easily share their news with their audience, or improve their brand’s visibility, but at the same time, they can use YouTube as a channel to communicate with their market and receive feedback from them. This can be done through engagement with the audience in the YouTube comments.
This sudden news of YouTube ban in Pakistan has left audience in a shock. Where people are looking for new ways to market and target a wide audience over YouTube, the government has decided to ban Youtube for nobody knows how long.