So, you’ve got a great idea for an app and all you need is a way to know how to find app investors for an app startup. Well at first it might seem daunting trying to come up with money out of thin air, but this is why you’ve got to find app investor for app.
The biggest fact that you should know is you don’t need a huge company behind you to help you bring your ideas to fruition by getting mobile app investors. However, all you need is a few mobile app investors and an excellent idea is absolutely worth investing in, and investors help you develop your mobile app faster, pay for marketing to make sure your app gets in front of people who will use it and helps you actually pay your employees if you haven’t yet monetized.
HOW TO FIND APP INVESTORS FOR AN APP?
Now if you wonder how to find investors for an app? Here are some excellent and worth tiring tips for the most weary mobile app investors.
KNOW YOUR NICHE
In order to find and convince mobile app investors, you need to make sure that they know if there’s a need. This requires a little research on your end. For instance, you say that you have a great idea for an app where people send 6 second videos that can only be viewed once before they disappear. A quick Google search will tell you that that’s already Snapchat. No one’s going to invest in an app that isn’t unique, so research your market and figure out if there is a need and why. That is why you need to showcase the brain and view while elevating your idea in front of the mobile app investors.
SMARTLY BRAND YOUR APP
Strong branding just looks professional. It’s so much easier to pitch a finished product to potential investors than it is to pitch a vague idea. Show investors you’ve got everything in place by having strong app branding. Get an actual domain name, mockup your website and show a mockup of what your app will look like. A crazy app idea is great, but the only way people know you’re serious is if you put in every extra effort. You can also hire a consultant to develop a targeted content marketing campaign to raise awareness for your app.
DEVELOP A GREAT ELEVATOR PITCH
You have a very limited amount of time to explain your idea to potential app investors as they’re busy people, after all. This is why you need an excellent elevator pitch. An elevator pitch is how you’d describe your app to someone if you only had a short elevator ride to speak to them. Once they’re interested, you can expand the conversation, but you need to pull them in right off the bat.
FIGURE OUT WHAT KIND OF INVESTMENT YOU NEED?
You may not know the first thing about raising money, but if you’re asking people to invest in you, you should probably learn. Did you know there are specific investment stages? You need to know just what kind of capitol you’re looking for.
TYPES OF FUNDING/INVESTMENTS
From friends and family to large venture capitalists, investors are of various types and have a stake in your mobile app idea to ensure its success.
It is the initial investment you ask when your app is still a concept. With no visual representation for the idea, it is the most challenging funding to gain. You need to convince the investors of the value of your app in terms of increased traffic, user engagement, and monetary benefits.
With funding from venture capitalists, you should be willing to make a few adjustments to your idea, according to the investors. The investors want a faster return on investment, so they will suggest changes to suit their goals. Not only is it a time-consuming route, but it also requires your app to be past the groundwork and on a stable path to success.
Instead of looking to external companies and large-scale venture capitalists, you can also search within your network for app funding. For that, you need to have secure connections. From close relations, including friends and family to distant ties, like ex-coworkers, bosses, and professors, all are potential investors.
Crowdfunding is a type of collaborative fundraising via the internet. It is divided into three types, including investment funding, donation-based, and reward-based.
Bootstrapping is the initial investment entrepreneurs put in to validate their idea, develop a prototype, and research its market worth. One advantage of bootstrapping is that it gives you complete ownership of your app and the development process. It also helps you move past the drawing board stage to getting in front of investors for further financial investment.
App contests are incredibly competitive, but they provide entrepreneurs a chance to showcase their idea to investors and other corporate officials in the industry. Business incubators, primarily, run these contests with top investors and venture capitalists as the judges.
TARGET THE APPROPRIATE APP INVESTORS
Now that you’ve got through the basics, you’re going to need to actually find people who may be interested in investing. You may to turn to friends and family first or an individual angel investor. Beyond that, you need to make sure you target people interested in mobile apps and seed stage investing which can be a really risky business. There are plenty of early-stage venture capital funds like First Round Capital or True Ventures who may be interested in your idea.
These days, finding an app investor in someone’s contact is tricky so the ideal way is to make every effort to get someone to make the introduction for you.
CREATE A PITCH DECK
The most important thing beyond your initial elevator pitch is your pitch deck. This describes your idea and your startup to people who may give you money. Your pitch deck should be around 10 slides and take under 20 minutes. Include slides about your vision and the value of your work. Include information about why you feel like there’s a hole in the market your app will fill. Explain your target market and how you’ll use the money invested. Most importantly, show investors you have ideas for a potential revenue model. Show them your timeline and what you need to make that revenue model happen. You can also talk about your marketing and sales strategy and introduce your team.
GO FOR A MINDBLOWING PRESENTATION OR AN APP DEMO
Want to really impress your potential investors? Work on an app demo so they don’t just listen to your idea, but they can physically see what they’re getting. This is a risk if you don’t put enough time into development, so make sure you hire a great developer to make your mockup. For expert convenience, you can also consult professionals at ITSolution24x7 to help you all the way.
PRACTICE YOUR PITCH
Public speaking and pitching ideas is nerve-wracking. This is why you’ve got to practice and continue doing a lot more practice to polish your skills. Once done doing that, simply put together your talk and give your presentation to friends and family. Take feedback and learn what you can fix. Anticipate questions your potential investors may have and practice giving the answers. You don’t want to be stumped in the pitch room.
LET’S DO THIS!
It’s often the make or break of a company. In this journey you will succeed and might experience failure too. However for every failure, there is a success story. Make sure your pitch to investors is as tightly wound and as impressive as possible. Keep pushing along if you hear a no, because eventually, you will hear a yes.