You may wonder if it even makes sense to build a dating app these days. It seems that the market is oversaturated with many products and by dominant players like Tinder. But what if you still have a worthy dating service idea and are curious about how to create a dating app in this situation.
Your judgments regarding this market oversaturation may be correct at first. However, for numerous dating apps, most of them do not cover all user needs, lack quality, or have a low security level. This is because dating apps account for almost a quarter of dating services industry revenue with a growing portion each year. This is due to wider adoption of the Internet and mobile technology. Thus, for a rational entrepreneur, the market represents a great opportunity to make a dating app.
WHY YOU SHOULD STILL BUILD A DATING APP?
To proceed with the argument regarding how to create a dating app or not, statistics show that 19% of couples found their partners on a dating website. Look at the data provided by Stanford University that illustrates the shift in the ways of meeting partners over the years. These days, 40% of Americans use online dating services (more men – 52.4%, than women- 47.6%). Just imagine that over 11M people use a dating app at least once each month in the US.
To add, Statista provided the following insight about the online dating market:
- Income from the online dating segment accounts for $1.667M in 2019
- Revenue predicted at 4.2% annual growth rate (2019 – 2023)
- Average revenue in online dating per user accounts to $4.9
HOW TO CREATE A DATING APP THAT PEOPLE WOULD LOVE TO USE?
As you can see, the diversity in the dating app market is broad. There are even examples like the Sizzle app for bacon lovers or a specific app for beard-lovers. First and foremost, you should make a dating app targeting a specific but sufficient audience. It is possible to concentrate on matches of particular interests, tastes, relationship focus, or even allow group dates if you plan to build a dating app with increased trustworthiness.
Here are the main aspects of how to create a dating app successfully:
Study the market trends, demographics (male-female ratio, age, income, location, etc.), and psychometric parameters to define a detailed user portrait.
As mentioned, learn from competitive dating apps, check out their functionality, monetization methods, strong and weak points.
For this, you can simply ask your potential users how to create a dating app that would meet their needs. Conduct a few polls and ask the target audience directly what functionality they want to see and what elements they find important. Then, it is possible to create a great user matchmaking algorithm and clarify the USPs of your dating app.
APP NAME & LOGO CREATION
Come up with an app name and logo that will be easy to remember.
DATING APP DESIGN
User experience (UX) should be well-thought-out when it comes to moving through app screens. The user interface (UI) should support the app’s functionality.
If you want to know how to create a dating app with a catchy design, consider the following pro tips:
- Use the latest trends like blurred background images, translucent elements, swipe navigation
- Apply positive and energetic color schemes
- Use interactive elements to communicate with your audience
- Include simple and easy-to-understand onboarding
- Focus on gestures for app engagement and interaction
- Swipe gestures in a dating app
- Swipe gestures in a dating app
Work on the app’s content from an early stage. Along with UX/UI design, notifications and system messages should encourage more interaction with a dating app.
GAMIFICATION & ENGAGING FUNCTIONALITY
Advice for how to create a dating app that engages users is to include a gamification factor (e.g. left/right swiping in Tinder app). Build a behavior-stimulating feature on top of the general functionality of a dating app. For instance, give rewards when a user logs into the app, creates a great profile, writes messages, or for other actions. Motivate users to use good quality photos for their profiles. As well, personalized feeds, a unique matchmaking function, and app moments can help with user engagement.
Do not forget about creating marketing campaigns to spread the word about your application beforehand. For more details visit ITSolution24x7.