Before you begin with your e-commerce store startup, you need innovative and smart business solution where customers can virtually view your product, add custom details and more. To create a functional e-commerce store, you need easy-to-use design coupled with awesome site functionality to grow your online business. With the fact that the retail ecommerce sales are expecting to surpass $735 billion by 2023 and market share continually on the rise, business owners should prioritize enabling these features now.
HOW TO CREATE AN AWESOME E-COMMERCE STORE
You might have an idea on how businesses take it slow before taking huge steps in the industry. Also, you must know what to look for in an e-commerce store. Though sometimes, an out-of-the-box configuration is also not enough to give a boost to your business. And to hone your skills you need to know how to optimize essential features like get better with your drag-and-drop landing page designs and other features. Along with that, you should not forget that consumers highly value distinct characteristics like website usability, search and filter options, and review functions on an e-commerce store.
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To add that missing AWESOME factor in your e-commerce store, these ideas will definitely help you all the way:
EASY SITE NAVIGATION
For easy site navigation of your ecommerce stores, the ideal tip is to keep it consistent. This is because consistent navigation promotes ease of use and increases your visitors’ ability to find relevant information more quickly. If your navigation is constantly changing from page to page, your visitors might lose their attention and then you must reorient them constantly. The next thing is to segregate categories clearly. If your navigation contains multiple sections, categories or sub-categories, these categories must be clearly and visually defined. In other words, category headings must be separated visually from the sub-categories, even if the categories are links themselves. Make all navigation elements clickable links.
EASY CHECKOUT, DELIVERY AND PAYMENT PROCESS
Your customer has placed items in their shopping cart, and they are ready to complete their purchase. Generate conversion by making sure you have a seamless checkout experience with easy and optimal shipping and payment process options in place. So what you need to do is simply minimize the amount of pages customers have to experience by allowing them to pay via other channels.
UNIQUE WEBSITE DESIGN
For a unique web design or layout for your ecommerce stores, you have to think out of the box to showcase your true skills. Your prospective clients want to know who they will be working with. Get creative when you present employee bios. Tell a story. Link out to a Spotify playlist. List your favorite movie. Break out of the typical headshot for an image with more personality. Its better if you take a unique stand with lots of supporting information tend to have higher viewership and engagement rates.
GREAT CONTENT MANAGEMENT SYSTEM
With top quality videos, images, and excellent product descriptions, you can entice a lot of people. When you have a beautifully designed website it’s no surprise that you need high-quality photos and superb product descriptions, right? And to set it all up, you need to add the details to give it a go. According to the global stats 47% of users make their purchasing decisions based after exploring the entire website and landing page. So, if you want them to pay attention, you need to convince your customers that your site is the one for them by implementing standards for product images and descriptions. However, you should remember that each description should be clear and concise, only including attributes and product type.
EXAMPLES OF RENOWNED ECOMMERCE STORES THAT INSPIRES ENTREPRENEURS
When you begin to seek some innovative and mixed cultural designs, you’ll source out some popular and super functional ecommerce websites that are more like a webstore. To help you get a better idea about these ecommerce store, here are some unique sites that features expert vision by successfully highlighting both brand and local products.
SKULLCANDY – Ecommerce Store
Skullcandy received the BigCommerce Best Category or Product Page Design award in late 2018. It was rewarded for enthralling customers with their vibrant product detail pages. Their designers used the brand-resonating imagery and minimalist approach to highlight products that entices customers pretty well. These were the products that even make customers feel more confident in their purchasing decision.
MARUCCI SPORTS – Ecommerce Store
Smart and efficient content-driven landing pages created by the designers of Marucci makes it much easier for people to navigate all across the site. The guided navigation even indicated new categories by helping customers to map out their products. Each category holds specific product details that attract customers due to the crisp, high-quality product content and fully-customized descriptions.
DI BRUNO BROTHERS – Ecommerce Store
Wondering about the best place to get the good quality food delivered at your place? Well, there’s nothing much better than expert food delivery and more specifically when you can gift it. Customers can explore different themed clubs or order individually packaged items and be pleasantly surprised to find mouth-watering product images and excellent descriptions.
PAUL MITCHELL – Ecommerce Store
Paul Mitchell is obviously taking the notch up among the e-commerce stores to new heights. Offering styling advice, salon and school locators, and best-selling product information for different hair types, the site provides customers a personalized experience.
ZWIFT – Ecommerce Store
For amazing designs Zwift is among those e-commerce stores that attracts the user with the smart user-interface, eye-catching, vibrant color palette to spark interest for new visitors.
OLD SPICE BARBER SHOP – Ecommerce Store
Simple and advanced all at once. Unlike other e-commerce stores, Old Spice Barber Shop is the one stop shop business that offers promotions, categories, and benefits of choosing all in one place.
SIERRA DESIGNS – Ecommerce Store
Sierra Designs created an online market place by making it way easier for people to determine what products they need. The moment you enter the site, the brand brings your attention to their award-winning products and unique creation. Plus, you can even shop pages exclusively designed for newbie adventurers or seasoned backpackers.
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