In this era, technological advancements are heavily impacting the lives of people. From desktop computers to smartphones there has been a huge transformation in technology that has cultivated the living standards of people. Today, Most of the customers are reliant on their smartphones that streamlined the evolution of Mobile Commerce (M-Commerce) in the Every E-commerce app development company. According to the recent reports, in 2017, mobile e-commerce sales were estimated at 34.5% of total e-commerce sales and the actual rate was estimated to accountability for 54% of total e-commerce sales possessed in every E-commerce app development company by the end of 2021.
The rapid advancements in the E-commerce trends are emerging continuously, as mobile commerce allows people to buy and sell goods and services using a mobile or tablet from anywhere. Further, it offers a range of well-defined benefits for both buyers and sellers. The recent case study depicted 70% of search results of mobile platforms that resulted in an action within an hour on the searching process.
The trends of mobile commerce pertained in an E-commerce app development company also benefits in improved customer experience, better targeting and user engagement with push notifications, personalized content delivery based on the preferences of online shopping along with less operational costs.
Every E-commerce app development company is focusing on mobile commerce trends as it covers all the aspects related to transaction management and trajectory growth pertaining to the trends that will dominate mobile commerce in the upcoming years. Hence, in this article, we have discussed the top 5 mobile commerce trends that will dominate the mobile app development industry in 2020.
- Online Shopping
As the shares of mobile commerce in the various dimensions of Every E-Commerce app development company are growing tremendously with each passing day, mobile shopping trends will be revolutionizing the E-commerce industry in 2020. Nowadays, mobile shopping is now possible through mobile-optimization websites, responsive mobile apps, and social media platforms.
The rapid use of mobile apps will not only allow the growth in mobile shopping focusing on B2C but also in B2B m-commerce that is expanding higher and it is anticipated to reach 1.1 trillion in 2020. Furthermore, the increasing amount of time that users are spending on social media sites also indicates that organizations can easily gather enormous data of their potential consumers. As a result, this can allow every E-commerce app development company to improve targeting of their ads by representing the relevant products to users who are habitual of seeking up for similar kinds of products and services.
- Improving conversions using Chatbots
Primarily, In Every E-commerce app development company, the trends of chatbots are still retained in the initial phase as online retailers and tech companies are experimenting with similar solutions. Chatbots are designed to provide customer service, sales and support, and other e-commerce related methodologies presented in a real-world environment. With the rise of mobile-commerce, chatbots have proven to be an essential aspect that helps businesses to improve their conversions and customer service engagements.
- Improving Performance Metrics of Mobile Apps
In this digital era, customer satisfaction plays a vital role in an organization, and the instant consumer behavior will provide you enormous ways to boost the growth of fast-loading mobile apps and responsive websites. Seemingly, the resource-oriented E-commerce app development company focuses on a specialized approach to maintain performance metrics across the masses. The recent report has highlighted that 40% of users abandon a page that draws over 3 seconds for loading purposes.
The foremost concern of every E-commerce app development company is to quantify the speed and performance measures at which the webpages of the company’s website load. It plays a vital role to measure conversions and maintain consistency, reliability in the business. Albeit, brands must be aware of the rapid advancements in technology and transformation to optimize best practices in technology to ensure that websites, especially on mobile devices offer better online visibility and experiences with fast responsiveness and user-friendliness.
- Implement AI, AR & VR technologies
With the implementation of modern technologies like Artificial Intelligence, Augmented and Virtual Reality in various application areas such as in every E-commerce App Development Company you will be able to boost renowned shopping experiences for mobile customers in the near future.
The amalgamation of these modern technologies, if combined together it will bring unique experiences. In every E-commerce app development company, the utilization of AI-enabled smart shopping assistants, AR-enabled virtual shopping stores and hosting of the advanced features, mobile commerce platforms can remarkably enhance the shopping experience that can help you to generate an enormous amount of sales.
- Mobile-based Image Recognition
It is expected that in the near future, buyers will be able to search for their products using image recognition tools and techniques on their smartphones. This technology can be a real-game changer focusing on the upcoming trends pertained in every mobile & E-commerce app development company in 2020.
Simply, you have to just click on the picture or by clicking on the mobile camera on a product. Seemingly, mobile users will be redirected to the shopping page of the product that they are currently looking to proceed ahead. Predominately, Every E-commerce app development company and the online retailers are expected to search for the use of image-recognition in the near future, this assists you to improve in-house customer service experiences and it potentially addresses showrooming by allowing customers to properly scan an item with an app and seemingly manage current inventory prospects.
Wrap Up
In a nutshell, it is proven that mobile commerce trends will seemingly increase in the near future. With the use of multiple advanced technologies, every E-commerce app development company will transform their apps as their primary or complementary income source. Primarily, mobile development follows the upcoming innovations and offers remarkable software solutions. In this case, Every E-commerce app development company tends to focus on the mobile commerce trends to attract your potential customers, as customers expect tremendous services to be available in the form of mobile apps. Hence, the growth of mobile commerce is immensely increasing and it will further prosper in the near future.